Appendix 3 – East Sussex Pension Fund website

Total number of visitors to the website

How do people reach the website

Direct             Visited the site by typing the URL directly into their browser or clicked on links

Organic          Visitors referred by an unpaid search engine listing, e.g. a Google.com search.

Referral          The number of people who click external links to visit your site (for example employer intranet sites).

Where the website is first accessed

Key page views

Shown above is a graph which shows how a selection of key website pages are being used month on month.

Total document downloads

The graph above concentrates on the total document downloads (PDFs) from the website.